Joss & Main

Joss & Main is a Wayfair specialty brand. Every season the brand curates the latest in furniture and decor trends into style mixes. You’ll discover high-quality styles for less than you’d expect and free 2-day delivery.

Work:

Created the new brand tagline (The ultimate style edit for home) and new brand positioning to match. Concepted the debut brand ad campaign that ran on YouTube and CTV (Hulu etc.), which drove a 40% lift in homepage visits and higher lifetime value. Developed copy strategy for Joss & Main’s first-ever retail stores. Managed small team of 3-4 copywriters.

Joss & Main's First-Ever Brand Campaign on YouTube and CTV, drove 40% lift in visits to homepage

Concepted and oversaw copy. Creative Directors: Joanna Berliner and Jane Rawnsley. Video Director: Ronan Doyle. Producer: Trina Demattei. Script writer: Robin Ekiss. Set Art Director: Jessica Ginsberg. And many others!

CLICKY CONTENT EMAILS: drove Email click-through rate lift of 11%+ with new email franchise

Concepted, edited and wrote intriguing, mysterious or even click-baity subject lines to get customers to open. Content inside emails remained somewhat mysterious also to increase CTR to site.

New About Us Page with New Tagline/Positioning

Concepted new tagline and brand proof points, as seen here. Oversaw copywriter Anastasia Kudrashov in communicating this new brand messaging.

Physical Retail: 2023 Design Services Campaign

Integrated campaign across print collateral and digital marketing channels for an in-store event in April 2023, promoting Joss & Main’s complimentary design services program.

Fall 2023 catalog: the Fall edit

Oversaw content ideation and copy. Copy written by Anastasia Kudrashov. Creative Directors: Joanna Berliner and Jessica Ginsberg. Catalog Design: Katie Mazan.