Aveda

Since 1978, Aveda has been the original pioneer of vegan beauty and a thoughtleader in the beauty industry. Long loved for its iconic aromas and salon-quality collections, the brand’s new, high-performance formulas are both efficacious and responsibly crafted. New skin care and makeup launches round out its offerings as well.

Work:

Oversaw a small team of copywriters, plus owned quarterly content calendars and concepted for 360-degree campaigns/launches. Work includes social media strategy and subsequent posts, plus corresponding emails, landing pages, site banners, blog posts and paid media. Can provide close-up PDFs of all work shown!

HOLIDAY 2020 CAMPAIGN, LOVE IS IN THE PRESENT:

Concepted messaging for Aveda’s 2-month 2020 holiday campaign, “Love Is In The Present”. Edited and wrote copy along with the junior copywriter for a holiday hub, gift guide with 6 personas I created, emails, long-form blog posts, paid ads and more.

Holiday 2020 Long Form SEO Blog Posts

Two long-form blog posts: 1) Post celebrating gifts and gift sets from Aveda’s Nutriplenish hair care collection. 2) Post describing three looks to try for the holidays from interview with Aveda top stylist. Click images of blog posts to read the live articles on aveda.com.

MINI SOCIAL MEDIA CAMPAIGN: NEW PRODUCT LAUNCH FOR BOTANICAL KINETICS

3 posts featuring new Botanical Kinetics skin care serums.