Lauded as “the ShopBop” of plus size by both InStyle and Racked.com, CoEdition launched as an ecommerce shopping destination for women sizes 10-26 in 2018. Built on the pillars of inclusivity and body positivity, CoEdition set out to change the fashion industry with style for every body.

As the Senior Content Manager for this startup, I was responsible for shaping the brand by crafting the overall brand voice, copy and content strategy across all channels. One of the initial 11 employees, I did everything from penning the About Us page to writing product copy and creating paid marketing campaigns.