IPPOLITA
A fine jewelry brand best known for incredible organic shapes and luscious, kaleidoscopic color palettes, designed by Italian sculptor and artist Ippolita Rostagno.
As the Senior Editorial Content Manager, I was responsible for creating the editorial stories for email and the site, in addition to writing all digital and print copy. I also concepted a new style-focused voice for our Spring 2017 website relaunch. Lastly, I owned the social media program and increased rate of IG followership 147% in 4 months (Dec 2016 – April 2017).
Print Piece: Holiday 2017 Direct mailer with Kendall Jenner
Email: Fall '17 campaign, how to create a ring stack like Kendall Jenner
Print Piece: Neiman Marcus UpClose Mailer (front & back cover)
Print Piece: Neiman Marcus UpClose Mailer (inside)
Email: Interview series starring Ippolita herself
Editorial: Travel story with jewelry looks for each destination
Email: Spring '17 new website launch debut
Homepage: Spring '17 homepage relaunch with new style-focused copy
Email: 9-5 jewelry style story
Email: Bold pieces that become classics
Landing Page: One of 6 style personality pages with jewelry recs and a corresponding influencer, created for our style personality quiz
