Dressbarn

Dressbarn offers women, sizes 2-24, quality, comfort and style for every new adventure in her life.

As the Senior Content Manager, I oversaw all copy and content strategy for digital and print media. I also wrote and edited copy across all channels, along with managing a small team of copywriters. In April 2019, we launched a new Dressbarn—new logo, better merchandise and most importantly, a fresh, best-friend voice offering her real, relevant style advice.