B2B: Wayfair Professional

Wayfair Professional is Wayfair’s B2B brand and free membership program for seven verticals: interior design, contractors, office, property accommodations, hospitality, foodservice and education. It’s the one-stop pro shop for Exclusive Pro Pricing, 360-degree support, and more member perks.

Work:

Implemented new verticalized messaging across all channels. Oversaw all content initiatives including annual and seasonal trend reports, tradeshow collateral, sales letters and more. Concepted new social media intiatives with brand manager to increase engagement. Managed team of three copywriters.

Wayfair Professional’s 2024 Outdoor Design trends

Every year Wayfair Professional uses global trend research and insights from the in-house interior design team to develop an outdoor trend report. Oversaw content and copy across all channels.

Senior copywriter: Cat Jordan-Larosa. Senior Designer: Kayla Speed.

Wooback Campaign

Oversaw copy and content for our direct mail campaign to win back lapsed customers. Campaign included a designed letter and direct mail piece.

Senior copywriter: Cat Jordan-Larosa