CLEAN Beauty Collective
An eco-conscious fragrance company, dedicated to creating scents with sustainable ingredients while supporting their partnering farmer communities.
Freelance Work For Act Second (Agency): Landing pages, emails, blog articles, social media
Instagram Story: How to Host a Greener Super Bowl Party. Lifestyle content that supports CLEAN's mission of sustainability while celebrating a relevant cultural moment.
Instagram Story: Scents of Style. Joined New York Fashion Week conversation by introducing fragrances shoppable by style personas.
Landing Page: Giveback page, explaining the company's philanthropic efforts and how it supports the planet and its farmers. Also includes descriptions of 20+ sustainable ingredients.
Email: Monthly mood board series I started to set an inspirational tone for each month, and spotlight the focus fragrance.
2019 CLEAN Gift Guide, shoppable by 8 relatable personality categories I concepted.
2019 CLEAN Gift Guide: sample of personality categories I concepted.
Email: “Let’s Get Technical” series article about how to wear scents on the “Journal” blog.
Blog Article: Story detailing the DOs and DON'Ts of fragrance wearing for the “Let’s Get Technical” series on the “Journal” blog.
Email: Monthly astrology series I started to incorporate more lifestyle content in the marketing mix.
Email: "Let's Get Technical" series article on the "Journal" blog, explaining the differences between fragrance formulas.
Blog Article: Educational story on the differences between fragrance formulas.
Blog Article: Monthly Agenda story highlighting CLEAN's cultural calendar.